Pre-Conversion Segmentation. A Fifth Best Practice for Landing Pages
I was watching a very compelling webinar from Ion Interactive a couple of weeks back and was pleased to see that this cutting edge internet marketing agency is very closely aligned with my own thinking...
View ArticleBest Practices for Search Engine Optimization – Part 1
My last few postings have focused on paid search and how landing page best practices can help improve conversions. So I thought this week I ‘d change it up and take a look at some basic best practices...
View ArticleFive Reasons Why Your Business Should Blog
This week I was planning on writing a post about business blogging but realised that the key messages I wanted to share have already been covered off in one of my wife’s recent blog-posts. So, I am...
View ArticleShort on Marketing Resources? Hire a Contractor Before it’s Too Late!
A few postings back, I recommended that companies think twice about severely reducing marketing spend and laying off some or all of their marketing department in the face of current economic...
View ArticleCanadian Technology Companies Need to Embrace Post-Click Marketing
There are a lot of Search Engine Marketing (SEM) providers out there that do a very good job of getting you clicks on Google (paid or organic), but very few of them think beyond the click, to focus on...
View ArticlePost-Click Marketing Insights – Leveraging Conversion Paths to Improve Results
In paid search campaigns the majority of organizations simply use their web site (typically their home page) as the destination for the respondent that clicks on their ad. In most cases this is...
View ArticlePost-Click Marketing Insights – Are Shorter Forms Better?
I read a great article from Marketo recently, that dealt with the question of landing page form length. They asked the question, “Do short form convert better?” and carried out an experiment to find...
View ArticleSearch Engine Marketing 101 – How to Influence Clicks in Organic Search
In paid search you are in complete control of your ad wording. So you can say precisely what you want to say, to attract the most qualified visitors. As your campaign progresses, Google will tell you...
View ArticlePost Click Marketing Insights -Landing Page Best Practices That Will Boost...
Nothing beats smart, ongoing testing programs to consistently drive up your B2B landing page conversion rates in the long term. However there are a number of landing page best practices that you should...
View ArticlePost Click Marketing Insights –Landing Page Best Practices to Boost...
In my last post I identified six best practices that you should pay attention to when creating landing pages. Here are six more that will further help you get your landing pages “right the first time”:...
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